Ethos, Pathos, Logos, and Why Writing Matters
Published in the October 24, 2014 Noozhawk. More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the credibility of the speaker or writer (Ethos), by an appeal to the emotions (Pathos) or by […]
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